Huawei To Unveil ‘Epoch-Making Product’ Hours After Apple’s Launch
Huawei has announced that it will unveil a groundbreaking new product just hours after Apple’s highly anticipated iPhone 16 launch.
The event is set to take place on September 10 at 2:30 PM Beijing time, following Apple’s morning event on September 9.
Richard Yu, the head of Huawei’s consumer and automotive technology group, has described the upcoming release as an “epoch-making product” that has been in development for five years.
While Huawei has remained tight-lipped about the specifics, rumors suggest that the new product could be a foldable smartphone with triple folding capabilities, allowing it to transform into a tablet-like device.
This strategic timing highlights Huawei’s intent to directly compete with Apple, especially after reclaiming its share of the premium market with the Mate 60 series.
The company’s recent financial performance has been strong, with a 34% revenue increase in the first half of 2024, signaling a recovery from previous US sanctions.
As the tech world eagerly awaits these back-to-back launches, the rivalry between Huawei and Apple is set to intensify, promising exciting innovations and fierce competition in the smartphone market.
