Reasons why organizations use in-house agancies
An in-house agency is an internal team that provides marketing and advertising services within a company. It is owned and operated by its one and only client, which is the advertiser. Some reasons why a company might choose to set up an in-house agency are:
Cost: An in-house agency can lower the cost of advertising by eliminating the mark-up and overheads of an external agency. The savings can be invested in talent and advertising spend.
Control: An in-house agency can give the company more control over its brand image, creative direction, and financial decisions. The company can also train its staff according to its specific needs and standards.
Communication: An in-house agency can improve the communication and collaboration between the marketing team and other departments within the company. The in-house team can also respond faster and more flexibly to changing market conditions and customer feedback.
Productivity: An in-house agency can increase the productivity and efficiency of the marketing team by reducing the time and resources spent on managing external vendors. The in-house team can also focus more on the company’s core objectives and values.
Accountability: An in-house agency can enhance the accountability and transparency of the marketing team by measuring and reporting the results and impact of their campaigns. The in-house team can also learn from their mistakes and successes and improve their performance over time.
However, there are also some challenges and disadvantages that need to be considered, such as the lack of economies of scale, HR headaches, limited skill-sets, and no shared learning. Therefore, a company should weigh the pros and cons of setting up an in-house agency carefully before making a decision.
