Coca-Cola has recently ventured into the world of NFTs (Non-Fungible Tokens) by launching its first-ever NFT collectibles. On International Friendship Day, July 30, four unique Coca-Cola NFTs were up for auction as a single “loot box” through the OpenSea online marketplace. The proceeds from the auction went to Coca-Cola’s longtime partner and friend, Special Olympics International.
The inaugural collection of Coca-Cola NFTs reimagines some of the brand’s iconic assets for the metaverse with dynamic motion, movement and multisensorial elements inspired by shared moments of friendship.
The collection features multi-sensory NFTs housed inside a Friendship Box (itself an NFT) packaged as a loot box, a play on the popular video game feature involving sealed “mystery boxes”.
Coca-Cola has also launched a new NFT collection named “Masterpiece” on Coinbase’s Base, an Ethereum Layer 2 network. The collection consists of eight NFTs, priced between 0.0011 ETH and 0.014 ETH, with some trading below their original price on OpenSea.
The “Masterpiece” collection uniquely combines iconic images of the Coca-Cola bottle with modern artwork and features historical masterpieces such as “The Scream” by Edvard Munch and “Girl with a Pearl Earring” by Johannes Vermeer.
Coca-Cola’s foray into the NFT world with its collections is a testament to the growing influence of digital art.
As traditional brands like Coca-Cola embrace this new medium, the boundaries between the physical and digital worlds continue to blur. This collection’s collaboration between historical and contemporary art offers a fresh perspective on the brand’s legacy.
