Ethical Application
Ethical application is the act of applying ethical principles and standards in one’s work or field. Ethical application is important for a broadcasting station because it affects the quality and credibility of the content and services, as well as the reputation and relationship of the station with its stakeholders, such as the audience, the staff, the sponsors, the regulators, etc.
Some of the aspects and dimensions of ethical application that a broadcasting station should consider are:
- Accountability: A broadcasting station should be accountable for its actions and decisions, and be able to justify them with valid reasons and evidence. A broadcasting station should also admit and correct any mistakes or errors that may occur in its work.
- Responsibility: A broadcasting station should be responsible for its duties and obligations, and fulfill them with honesty and integrity. A broadcasting station should also respect and protect the rights and interests of its stakeholders, such as their privacy, safety, dignity, etc.
- Transparency: A broadcasting station should be transparent about its policies, procedures, sources, methods, finances, etc., and disclose any relevant information to its stakeholders. A broadcasting station should also avoid any conflicts of interest or bias that may compromise its impartiality or objectivity.
- Fairness: A broadcasting station should be fair in its treatment of its stakeholders, and provide them with equal opportunities and access to its content and services. A broadcasting station should also adhere to the legal and regulatory frameworks that govern its work, such as the laws, rules, codes, guidelines, etc.
Some of the examples of how to apply ethical principles and standards in managing a broadcasting station are:
- Following the [Code of Ethics] of the International Federation of Journalists (IFJ), which outlines the basic principles of journalism, such as truthfulness, accuracy, independence, fairness, respect for human rights, etc.
- Implementing the [Editorial Guidelines] of the British Broadcasting Corporation (BBC), which covers various aspects of editorial standards and values, such as accuracy, impartiality, harm and offence, privacy, fairness to contributors and audiences, etc.
- Adopting the [Social Responsibility Policy] of the Canadian Broadcasting Corporation (CBC), which defines the social role and impact of CBC as a public broadcaster in Canada, such as serving the public interest, reflecting diversity, promoting democracy, etc.
Some of the benefits and outcomes of ethical application are:
- Enhancing the credibility and reputation of the broadcasting station as a reliable and trustworthy source of information and entertainment.
- Building trust and loyalty among the audience and increasing their satisfaction and engagement with the content and services.
- Avoiding conflicts and controversies that may damage the image and reputation of the broadcasting station or cause legal or regulatory problems.
Professionalism
Professionalism is the act of demonstrating competence, excellence, dedication, and cooperation in one’s work or field. Professionalism is important for a broadcasting station because it affects the performance and productivity of the content and services, as well as the development and innovation of the station and its staff.
Some of the aspects and dimensions of professionalism that a broadcasting station should consider are:
- Competence: A broadcasting station should acquire and update relevant skills, knowledge, competencies, and qualifications that are necessary for its work. A broadcasting station should also ensure that its staff are competent and qualified for their roles and responsibilities.
- Excellence: A broadcasting station should produce and deliver high-quality content and services that meet or exceed the needs and expectations of its audience. A broadcasting station should also evaluate and improve its content and services based on feedback, research, analysis, etc.
- Dedication: A broadcasting station should work hard, creatively, and passionately to achieve its goals and objectives. A broadcasting station should also show commitment and loyalty to its vision, mission, values, etc.
- Cooperation: A broadcasting station should collaborate with other professionals within or outside its field to share ideas, resources, experiences, etc. A broadcasting station should also foster a positive and supportive work environment that encourages communication, feedback, innovation, and teamwork among its staff.
Some of the examples of how to demonstrate professionalism in managing a broadcasting station are:
- Applying the [Quality Management System] of the European Broadcasting Union (EBU), which provides a framework and tools for improving the quality of media production and delivery processes, such as planning, design, implementation, monitoring, evaluation, etc.
- Participating in the [World Radio Day] of the United Nations Educational, Scientific and Cultural Organization (UNESCO), which celebrates the role and contribution of radio as a medium of communication, education, entertainment, and social change.
- Joining the [Public Media Alliance], which is a global network of public service broadcasters that supports and promotes public media values, such as independence, diversity, accountability, etc.
Some of the benefits and outcomes of professionalism are:
- Improving the performance and productivity of the broadcasting station and its staff and achieving higher standards and results.
- Meeting the needs and expectations of the audience and providing them with valuable and relevant content and services.
- Fostering innovation and development of the broadcasting station and its staff and adapting to the changing media environment.
Conclusion
In conclusion, managing a broadcasting station is a demanding and rewarding task that requires optimal utilization of human and material resources. By following some of the reasons and examples we have discussed in this blog post, a broadcasting station can improve its ethical application and professionalism in management function in broadcasting. This will result in enhancing its quality, credibility, performance, productivity, competitiveness, profitability, and sustainability in the media market.
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