Lush Hair Steals the Show at Lagos Fashion Week 2024
Lush Hair, a leading name in hair care, captivated audiences at Lagos Fashion Week 2024 with an impressive showcase of beauty, inclusion, and style. Held over five days on Victoria Island, Lagos, the event celebrated Africa’s vibrant fashion scene and saw Lush Hair taking inclusivity to new heights by spotlighting models of all backgrounds, shapes, and sizes on the runway.
A Groundbreaking Runway Display
Lush Hair’s presentation went beyond typical fashion showcases. Models of diverse shapes, sizes, and abilities took to the runway, each highlighting the versatility of Lush Hair products. From plus-size models owning the stage to an inspiring appearance by an amputee model, the brand delivered a powerful message about the boundless nature of beauty. Additionally, models with various skin tones showcased a vision of African beauty in its full spectrum, emphasizing the brand’s commitment to diversity.
Introducing Lush Hair’s New Hair Treatment Line
Beyond the dazzling runway display, Lush Hair unveiled its latest innovation, a comprehensive Hair Treatment line. The brand manager, Omoruyi Bello-Osagie, explained how the line addresses a range of hair types and textures, providing solutions tailored to the needs of Nigerian women. “We’re all about giving Nigerian women and every single one of them the tools they need to achieve their hair goals,” he stated.
This new range is designed to nourish, protect, and enhance hair, delivering quality care for all hair types.
Celebrating Versatile African Hair with Expert Styling
Edith Okechukwu and her team from the Professional School brought their expertise to the runway, styling over 100 models with signature Lush Hair products like Kinky Twist, Kinky Royale, Roni Curls, and Wow Braids. “These products work beautifully on all hair types,” Okechukwu shared, proving that Lush Hair’s offerings are truly adaptable.
Building an Inclusive Community
Vivian Obiano, Marketing Manager at Lush Hair, highlighted the brand’s deeper mission: building a community where every woman can feel beautiful and confident. “We’re not just selling hair products; we’re building an inclusive community where women can feel confident with beauty regardless of their size, shade, or physical abilities,” she said.
This year’s Lagos Fashion Week, themed “Commune,” celebrated unity in African fashion. Lush Hair took this theme to heart, championing inclusion and diversity in a way that left a lasting impact. For fashion and beauty enthusiasts, the event underscored Lush Hair’s commitment not just to talk about diversity, but to actively champion it on a grand stage.
