Top Athleisure Brands to Watch in 2024

Athleisure is no longer just a trend, it’s a lifestyle. As we move into 2024, the demand for clothing that effortlessly blends comfort, functionality, and style continues to rise. You might bee hitting the gym, running errands, or working from home, athleisure has become the go-to choice for many.

The rise of this trend has led to both established brands and new players entering the market, each bringing their own unique spin to this versatile fashion category. Here’s a look at some of the top athleisure brands to watch in 2024.

1. Lululemon: The Pioneer Continues to Innovate

Lululemon has long been a staple in the athleisure market, and 2024 shows no signs of slowing down for this powerhouse. Known for its high-quality yoga pants and leggings, Lululemon continues to push boundaries with innovative designs and fabrics.

Their new Everlux material, designed for hot, sweaty, high-intensity workouts, is a game-changer for those who refuse to sacrifice performance for comfort. Beyond yoga, their expanding product lines now include everything from casual dresses to work-appropriate joggers, making Lululemon a versatile choice for every occasion.

2. Outdoor Voices: The Champion of “Doing Things

Outdoor Voices has carved out a niche by promoting the idea of “doing things” encouraging movement in a fun, light-hearted way. This brand has always been about more than just performance; it’s about fostering a community and making movement accessible to everyone.

Their color-blocked designs and use of sustainable materials make them a favorite among eco-conscious consumers. Keep an eye out for their upcoming collaborations and limited-edition releases in 2024, which are sure to blend style, comfort, and a touch of playfulness.

3. Alo Yoga: From Studio to Street

Alo Yoga is another brand that has successfully transitioned from a yoga-focused line to a full-fledged lifestyle brand. Their collections offer a seamless transition from studio to street, combining high-performance fabrics with a fashion-forward aesthetic.

In 2024, expect to see more innovative pieces that incorporate the latest in fabric technology, as well as a continued emphasis on sustainability with eco-friendly materials and manufacturing processes. Their new line of outerwear, designed to complement their core pieces, ensures you’re covered for all seasons.

4. Vuori: Performance Meets Comfort

Vuori has quickly become a favorite among athleisure enthusiasts for its blend of performance and laid-back California style. Their use of sustainable materials, like recycled polyester and organic cotton, combined with a commitment to ethical manufacturing practices, has resonated with a growing number of conscious consumers.

Vuori’s clothes are perfect for both lounging at home and hitting the trails, offering versatile options for the modern lifestyle. Look out for their expanded women’s line in 2024, which promises to bring the same comfort and performance Vuori is known for.

5. Athleta: Empowering Performance for Every Body

Athleta has always championed inclusivity and body positivity, offering a wide range of sizes and styles designed for women of all shapes and sizes. Their focus on empowering women through movement is evident in their performance-driven designs that don’t compromise on style.

In 2024, Athleta is set to expand its offerings with even more inclusive sizing options and new lines tailored to specific activities, from hiking to high-intensity training. Their commitment to sustainability, with a goal to reach 100% sustainable materials by 2025, also makes them a brand to watch.

6. Pangaia: The Future of Sustainable Athleisure

If sustainability is your top priority, then Pangaia should be on your radar. This brand is known for its use of innovative materials like seaweed fiber, organic cotton, and recycled plastic bottles to create stylish, comfortable athleisure wear.

Pangaia’s minimalist designs are perfect for those who prefer a clean, understated look without sacrificing eco-friendly credentials. In 2024, Pangaia plans to launch new collections featuring biodegradable materials and plant-based dyes, pushing the envelope on what it means to be sustainable in the athleisure space.

7. Gymshark: The Social Media Darling

Gymshark has taken the athleisure world by storm, leveraging the power of social media to build a loyal following. Known for its form-fitting, performance-driven apparel, Gymshark has expanded its range to include more versatile pieces that can be worn both inside and outside the gym.

The brand’s strategic collaborations with influencers and athletes continue to drive its popularity. In 2024, expect Gymshark to introduce more innovative designs and fabrics, keeping up with the latest trends and consumer demands.

8. Allbirds: Bringing Comfort to Performance

Originally known for their sustainable footwear, Allbirds has successfully ventured into the world of athleisure with their range of comfortable, eco-friendly apparel. Utilizing materials like eucalyptus fiber and merino wool, Allbirds combines comfort with sustainability.

Their commitment to reducing carbon footprints without compromising on style or performance makes them a brand to watch in 2024. Look for new product launches that blend functionality with their signature minimalist aesthetic.

9. Fabletics: Affordable and Accessible

Co-founded by actress Kate Hudson, Fabletics has made a name for itself by offering stylish, high-quality athleisure wear at affordable prices. With a strong emphasis on accessibility, Fabletics provides a wide range of sizes and styles, catering to different body types and fitness needs.

In 2024, Fabletics is set to expand its offerings with new collections designed for specific sports and activities, ensuring there’s something for everyone. Their unique membership model also provides exclusive discounts and perks, making high-quality athleisure wear accessible to a broader audience.

10. Vuarnet: Athleisure for the Adventurous

A newcomer to the athleisure scene, Vuarnet blends its rich history of performance eyewear with a new line of athleisure clothing designed for those who love the outdoors.

Their focus on high-performance materials and functional designs makes them perfect for both athletic endeavors and casual outings. With a reputation for quality and durability, Vuarnet’s athleisure line is one to watch for those who value performance and style.

Conclusion: Embrace the Athleisure Movement in 2024

The athleisure trend shows no signs of slowing down as we head into 2024. With a focus on comfort, sustainability, and style, these brands are leading the charge, offering innovative designs that meet the needs of today’s consumers.

By keeping up with these leading brands, you’ll not only stay on trend but also support companies that align with your values, whether that’s sustainability, inclusivity, or innovation. Athleisure is more than just a trend; it’s a reflection of a broader cultural shift towards prioritizing comfort and functionality in our everyday lives. So, which brand will you be wearing in 2024?